IMPLEMENTATION OF BIM-TECHNOLOGIES AS A FACTOR OF COMPETITIVENESS OF COMPANIES IN THE CONSTRUCTION INDUSTRY

  • Asatryan V.A. Ural State University of Economics
  • Popova I.N. Уральский государственный экономический университет
  • Lazich Yu.V. Yaroslav-the-Wise Novgorod State University
Keywords: BIM-technology, competitiveness, competitive advantages, construction industry, construction enterprises

Abstract

Strengthening of competitive positions of the construction enterprises in many countries of the world connect with use of innovative technology of building modeling (BIM, Building Information Modeling). With the help of this technology, it is currently possible to form unified digital models of objects, on the basis of which their life cycle is managed, taking into account the surrounding areas and infrastructure. In addition, BIM technology provides an opportunity to model and determine the wear and tear, predict the possible destruction of buildings in the future operation; to design their reconstruction, repair or demolition; to coordinate various engineering solutions in a virtual mode, etc. The article discusses the main positive effects that the introduction of BIM-technology provides, as well as the problems that limit this process. Competitive advantages of construction organizations using BIM-technology are provided by improving the quality of construction products, reducing design and construction time, significantly reducing costs, reducing design errors, improving communications between project participants, strengthening the image, etc. In addition, some customers put forward conditions for the execution of the order based on BIM-model; in the near future this will also become a requirement for obtaining government orders. Limitations of BIM implementation are mainly associated with high investment costs in software, in addition, it requires the implementation of a number of organizational measures, as well as staff training and high time costs. The growth of the BIM market is a global trend. The expansion of the use of these technologies by domestic enterprises of the construction industry will increase the competitiveness of the Russian construction industry.

Author Biographies

Asatryan V.A., Ural State University of Economics

Undergraduate, Ural State University of Economics (Yekaterinburg, Russia). E-mail: vazgenasatryan@mail.ru

Popova I.N., Уральский государственный экономический университет

PhD in Sociology, Docent, Associate Professor, Department of Enterprise Economics, Ural State University of Economics (Yekaterinburg, Russia). E-mail: ipopova@k66.ru

Lazich Yu.V., Yaroslav-the-Wise Novgorod State University

PhD in Economics, Docent, Associate Professor, Department of Industrial Management, Yaroslav-the-Wise Novgorod State University (Veliky Novgorod, Russia). E-mail: Yuliya.Kolmagorova@novsu.ru

Published
2019-12-15
Section
ISSUES OF TERRITORIAL AND SECTORAL DEVELOPMENT OF THE MODERN ECONOMY